NEVER MIND: Elon Musk Backpedals On Twitter’s Paid Blue Check To Avoid Apple’s 30 Percent Cut
Twitter CEO Musk has been publicly tweeting his displeasure with Apple after the company reportedly stopped advertising on the social media platform. But the main trigger of Musk’s ire appears to be Apple’s fees.
According to Platformer, Twitter’s paid Blue subscription might not be available as an in-app purchase on iOS to avoid Apple’s 30 percent cut of App Store purchases.
Musk had said that the new Blue, which allows people to purchase a blue verification check mark, was set to relaunch on Tuesday after signups were paused following a wave of impersonators.
But that launch has been delayed, Platformer says, citing a person with direct knowledge of the matter. Twitter employees have been told that there will be other changes to Blue, including a one-cent price increase from $7.99 to $8 and requiring phone number verification, Platformer reports.
In recent weeks, Musk has ramped up his tweets targeting Apple. On November 18th, he criticized the App Store’s cut by calling it a “hidden 30% tax on the Internet.” And on Monday, he claimed that Apple, reportedly one of Twitter’s biggest advertisers, has “mostly” stopped advertising on the social network and that it has “threatened to withhold Twitter from its App Store, but won’t tell us why.”
Apple hasn’t publicly acknowledged Musk’s tweets, but tech insiders have speculated that actions like his mass layoffs that slashed teams responsible for content moderation, or the decisions to bring back suspended accounts and former President Donald Trump could put Twitter at odds with App Store policies.
Read more at Platformer.
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