Meta is reportedly gearing up to release Threads, an app that bears a striking resemblance to Twitter, presenting a significant challenge to Elon Musk’s struggling microblogging platform.
Described as a “text-based conversation app,” Threads is the latest addition to Meta’s lineup of web-based products, with its grand debut scheduled for Wednesday, as stated in the app’s description on Apple’s App Store.
The app’s description highlights Threads as a platform where communities can unite to engage in discussions ranging from current interests to upcoming trends.
Users will have the freedom to “follow and connect directly” with others or build a dedicated following to share their thoughts, viewpoints, and creativity with the global audience.
The app is currently available for pre-order and is expected to be officially launched on July 6. However, neither Instagram nor Meta’s parent company has immediately responded to inquiries for comment on this matter.
This announcement comes in the wake of the trending hashtag #RIPTwitter on social media, following Elon Musk’s decision to impose a limit on the number of daily tweets users can read, citing concerns about data scraping and system manipulation.
Elon Musk, the billionaire owner of Twitter since October of the previous year, has witnessed several of the platform’s major advertisers withdraw their support amid significant layoffs, resignations, and turbulence sparked by controversial business decisions that have garnered ridicule on the site.
The imminent launch of Meta’s Twitter-like platform could further compound the ongoing troubles faced by the once-respected social media giant.
The new site presents social media users with an enticing prospect—an opportunity to switch to a platform that can provide many of the features they desire from Twitter but may no longer find there, as explained by social media consultant Matt Navarra.