Elon Musk announced on Sunday his intention to replace Twitter’s iconic bird logo with an “X,” marking another significant change since his acquisition of the social media platform for $44 billion last year. He plans to implement the new logo globally as early as Monday.
In a series of tweets starting just after midnight ET, Musk revealed his decision and shared his vision for bidding farewell to the Twitter brand and eventually moving away from all bird-related imagery.
Recently, Musk implemented new curfews on the platform, which faced criticism for potentially driving away advertisers and impacting its cultural influence as a trendsetter.
To boost Twitter’s revenue, Musk introduced an $8-per-month subscription service earlier this year, along with a higher tweet-viewing threshold. However, revenue has declined notably since Musk took over the company, leading to significant workforce reductions to cut costs and avoid bankruptcy.
In May, Musk appointed Linda Yaccarino, a seasoned executive from NBC Universal, as Twitter’s CEO, with the aim of attracting advertisers who had previously fled the platform due to concerns about harmful content and its impact on their brands.
In addition to these changes, Musk faces new competition from Meta’s latest app, Threads, which launched earlier in the month. Threads is presented as a text-based version of Meta’s photo-sharing app, Instagram, providing a new space for real-time updates and public conversations. Within its first five days of release, Threads gained an impressive 100 million users, according to Instagram head Adam Mosseri.