Donald Trump may still be using Truth Social as his personal megaphone, but not many appear to be listening.
Trump’s social media platform is taking a major hit, with new traffic figures showing a steep decline in visitors as Republicans suffer a disastrous midterm election defeat.
Truth Social attracted just 11.8 million visits in October, down from 19.5 million a year earlier — a difference of 7.7 million visits, according to Similarweb data cited by media monitor newsletter TheRighting.
That’s the lowest traffic figure since TheRighting began tracking the platform in August 2025.
And the decline comes at a particularly difficult moment for Trump and the Republican Party.
Traffic began falling sharply in May, roughly two months after Trump launched the war with Iran. The platform recorded its largest year-over-year decline in June, when visits plunged 48 percent. October was the second-worst month.
The timing is notable. May was also when the economic consequences of the war began hitting Americans, including steep increases in fuel prices and inflation.
Howard Polskin of TheRighting said the sharp decline in Truth Social traffic coincided with a shift in public perception of Trump’s war with Iran and its consequences.
But he sees the numbers as more than just a warning sign for Trump’s social media operation.
Polskin said Truth Social’s declining traffic anticipated the Republican Party’s disastrous midterm results, in which Democrats won control of both chambers of Congress.
“Looking back at the last six months, it’s clear that Truth Social’s plunging traffic was an early warning foretelling the GOP’s disastrous midterm election results that were yoked to Trump,” Polskin said.
For Trump, the numbers are especially significant because Truth Social was supposed to be his alternative to the major social media platforms that banned him following the January 6, 2021, attack on the U.S. Capitol.
Since launching the platform, Trump has turned it into his primary online outlet for political announcements, attacks on opponents, personal grievances and the occasional bizarre meme.
It’s also been a gathering place for his most loyal supporters, with a heavily conservative audience and a distinctly pro-Trump atmosphere.
But the latest figures suggest that even Trump’s own social media ecosystem may be losing some of its audience.
The platform has faced other controversies as well. In August, Trump Media & Technology Group announced plans to sell investors early access to Trump’s messages for around $100,000. The proposal prompted concerns among critics about potential constitutional and national security implications.
And as Trump continues using the platform to broadcast his grievances, the question is whether his audience is still paying as much attention.
