On Friday, MSNBC host Rachel Maddow premiered a new spot narrated by actor Morgan Freeman, who urges Americans to vote because “our lives quite literally depend” on it.
“It wasn’t long ago that people were beaten and even killed to obtain the sacred power each of you have today, the power to vote,” he says. “And right now your vote is more critical than ever.”
“This election is about you and me, your family and my family, our planet, and our democracy in its entirety,” Freeman continues. “With our votes, we, the people, can begin to overwhelm the unjust political and economic systems that favor profits over people and elect leaders who will take us forward.”
“Brothers and sisters, go vote,” Freeman concludes the clip. “Our lives quite literally depend on it.”
Maddow prasied the spot.
“It’s really good,” she said. “This is a stressful time, I know, but it is an inspiring time too, which is why this is exactly what I needed to see tonight.”
Check out the video below:
Thank you @maddow, the @NAACP is dedicated to encouraging, uplifting and supporting the black community as we display our #PowerAtThePolls. #BlacktheVote #VoteOurLivesDependOnIt pic.twitter.com/IOuHer0G7V
— Derrick Johnson (@DerrickNAACP) October 31, 2020