Mike Lindell, CEO of My Pillow, has been permanently banned from Twitter after he continued to perpetuate the baseless claim that Donald Trump won the 2020 US presidential election.
The social media platform decided to ban Lindell due to “repeated violations” of its civic integrity policy, a spokesperson said in a statement.
Lindell has been one of Trump’s most ardent defenders over the last four years and has often parroted conspiracy theories spread by the president and his followers. It was not immediately clear which posts by Lindell on Twitter triggered the suspension of his account.
The civic integrity policy was implemented by Twitter last September and is targeted at fighting disinformation.
Lindell has continued to insist that the November 2020 presidential election was rigged even after President Joe Biden was inaugurated on 20 January. Ahead of the inauguration, he tweeted then deleted calls for the former president to “impose martial law” in the seven battleground states that won the election for Joe Biden.
In December he also suggested that the presidential election could be overturned via the electoral college by replacing electors in certain swing states.
He also caused controversy when a picture of his notes brought to a White House meeting with Trump suggested implementing “martial law if necessary” in order for Trump to stay in power.
Following his continued support of the president’s baseless claims, the CEO said that major retailers such as Bed Bath & Beyond and Kohl’s have said that they would boycott My Pillow’s products.