Another social media giant decided to take a step towards ending racial inequality and injustice on Wednesday by becoming the latest platform to make sure Donald Trump faces the consequences for “inciting racial violence.”
The company released a statement on Wednesday announcing that the app will no longer promote Trump on its Discovery page for recommended content.
“We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover,” the statement from Snapchat said.
Snapchat parent Snap chief executive Evan Spiegel over the weekend sent a lengthy memo to employees condemning what he saw as a legacy of racial injustice and violence in the US.
“Every minute we are silent in the face of evil and wrongdoing we are acting in support of evildoers,” Spiegel wrote as companies responded to the outrage over the police killing of a black man in Minnesota.
“I am heartbroken and enraged by the treatment of black people and people of color in America.”
Trump’s account remains on the platform, it will just no longer be recommended viewing, according to Snapchat.
“We may continue to allow divisive people to maintain an account on Snapchat, as long as the content that is published on Snapchat is consistent with our community guidelines, but we will not promote that account or content in any way,” Spiegel said in the memo.
“We will make it clear with our actions that there is no gray area when it comes to racism, violence, and injustice — and we will not promote it, nor those who support it, on our platform.”
“There are plenty of debates to be had about the future of our country and the world,” Spiegel said.
“But there is simply no room for debate in our country about the value of human life and the importance of a constant struggle for freedom, equality, and justice.”
Trump’s campaign manager Brad Parscale claimed that the social media platform is “trying to rig the 2020 election, illegally using their corporate funding to promote Joe Biden and suppress President Trump.”
Parscale said in a statement: “Snapchat hates that so many of their users watch the president’s content and so they are actively engaging in voter suppression… If you’re a conservative, they do not want to hear from you, they do not want you to vote. They view you as a deplorable and they do not want you to exist on their platform.”